New web Design Tactics: Have The SEO Work Done?A site will never be great without Search Engine Optimization, Many people get less than they had hoped for from their New webs. They do not receive any results from them. If you have followed the previous steps in this article series you may assume that your New web is complete. Just as with many other things in life, the most important things are not visible on the surface.
Your New web is not finished without the SEO work. SEO stands for search engine optimization. There are certain features of your site that you must adjust in order to point your site at the audience you are trying to reach. The big problem with having a site done by someone's teenage nephew is that the SEO features are really hidden from the uneducated eye. The things that go toward decent SEO are not visible by viewing the site in your New web browser. Therefore, any person who is not in the know is not going to take care of these details. This will work out to a tragedy for a company which hopes to have good performance in the Search Engines. The main features of SEO are as follows:
Use A Sitemap
Make and submit a suitable sitemap to the search engines. A sitemap shows the pages within your New web and this helps the search engine in understanding your site. Some New webs offer to create XML sitemaps for your use that are acceptable to Google and other search engines. Obtain a Google New webmaster Tools account and submit your sitemap through it. This will help you get your site into Google faster.
Use A Robots File
Robots.txt file in the site. The Robots.txt file tells the search engine spiders where they may to look. You will probably not want the spiders crawling your image folders, JavaScript folders or other private folders. Robots.txt can give instructions to certain undesirable search engine spiders forbidding them to crawl your site. The spiders do not always follow these directives but you will not get good results if you do not include.
Make Strategic Use Of Meta Tags
Include the proper Meta tags in the head of each page. The meta tags are among the most important and yet invisible elements of a New web page. The items in the head of the page do not show up on your page. The meta tags tell the search engine what the page is about and why you consider it important. The title tag is very important and without one your page may never get into the search engines. The keywords meta tag lists a series of most important ideas in the page. Your top keyword should appear in the title tag of your page. The meta description tag lists a summary of the page. This article will not include a full lesson on meta tags but every serious New web designer will take pains to learn about them. You can also find software that will help you tweak the keywords to your benefit.
Make Your Keywords Bold In The Body Of Your Page
Once you have set the meta tags for your site you should make your chosen keywords bold. You should include your top keyword near the beginning of your page content and you should make it bold. It will help your positioning if you make the top two or three keywords bold as they appear in your content.
Use Proper Off-Page SEO Techniques
So far I have listed the on-page SEO tactics. There are several off-page tactics that will help your Search Engine position. Having links that point from other New webs back to your page are very important. People who are serious about SEO have a lot of techniques for building back ks. You can write articles and contribute them to article directories. You may want to use blogs and have a link at the bottom of each blog post pointing back to your page. Some people take on the task of guest blogger on other blogs and get backlinks that way. All of these are good methods for getting backlinks. These are known as "White Hat" SEO tactics. Avoid buying backlinks from companies that sell them. Search engines have become better at finding out purchased links. Your purchased links may end up being a big waste of time and money. It is most commonly believed that blog articles resubmitted to article directories do not receive a penalty from Google. However it is the common belief that there is a penalty for purchased backlinks and other so-called "Black Hat" SEO techniques.
Once you have taken the time to complete and properly monitor these factors and adjusted over time, you may expect some degree of success in Search Engine Positioning. Beware this one fact. The steps that Google uses to rank New web pages change every year or two. Stay sharp to keep up with the changes.