Easy On-Page SEO Tactics your New Web Design, In the early years of search engine marketing, a little on-page optimization was all that was required to ensure higher search rankings. But as competition grew, strategies became complex, and emphasis was laid on link building through article and press release marketing, and directory submission. But the recent Panda update has led to a refocus on on-page SEO. For those of whom who aren't really aware of on-page SEO factors, here's a list of things to be considered:
Unique Titles: It is an obvious fact that title tags ought to be keyword specific, but the trick is to not over do it. Title tags have to be unique, descriptive and 'also' keyword targeted. Stuffing keywords to form meaningless sentences would only have an adverse effect. Do not overuse the main keyword, just because you are looking to promote it. Repeating the same keyword again and again also does not make sense. Also try and use your keyword to begin the title.
Focus on the Content of your new web: The main focus of the Panda update was to reign in the online content. A content that is relevant and keyword focused is sure to rank high naturally. But do not repeat these keywords too often. If you want Google bots to understand the context of your page, use special texts. For instance, bold texts carry more importance than non-bolded keywords. Similarly, when keywords are included in titles, search engines do not fail to recognize their significance. But as with everything else, do not overdo this.
Write Unique Meta Descriptions: Although search engines like Google, Yahoo and Bing do not use Meta descriptions to rank your new web, they most certainly use them as texts to display snippets of the search result. Hence it does not really make sense to stuff and overload keywords. But meaningful and unique descriptions can ensure that the user clicks your link.
Improve your navigational structure: A well structured new web not only pleases users, but also helps search engine bots to index your new web. Not all pages are to be linked to one another, but a good internal link structure certainly helps. And if you are a blogger, links to your previous posts makes sense. It certainly helps to submit the new webmap to Google new webmaster Tools. The footer should also contain links to relevant and keyword focused content.
These are just some of the factors that have to be considered when optimizing your new web. Besides these there are several other factors like Alt Image Tags, Width and Height Attributes etc. that are important for on-page SEO. The goal should be to clearly explain search engine bots, the purpose of your new web.