Tips For Top web Design. Launching a new web design is both exciting and potentially rewarding. A well planned site can have a positive effect on your business, with online sales bucking the trend in an otherwise downbeat economy. Creating a new web design can also be a daunting task, with so many options to choose from and jargon to sift through. This article aims to help you plan your new web design design quickly and easily.
1. Set your goals
The first stage in planning your new web design is so simple it is often overlooked: set clear goals of what you want your new web design to achieve.
This could be to generate sales leads, sell products, or anything else you can imagine. Whatever it is, boil it down to a single mission statement. Try to quantify your goals, too. How many enquiries will you receive? What will the turnover be in each of the first three years?
2. Establishing a budget
You can build a simple new web design or blog for free these days, meanwhile large companies pump millions into their online presence. So how much should you spend?
Let's say you have a turnover of 100,000 and you want to invest 8% to give an annual marketing budget of 8000. If you're an online business you may choose to invest all of this on the web design, if not then choose a suitable proportion.
In the movie "Field of Dreams" you may have heard the quote "If you build it, he will come". This may be true for baseball, but not for new web design designs which require significant effort and investment in marketing after launch to be successful. Consider allocating up to 50% of your new web design budget not on the new new web design design itself, but on marketing it once it's live.
3. Requesting a quotation
Assuming that you want to hire a professionals to create your new web design, the next step is to obtain some quotes. Write a document setting out what you want the new web design to achieve, what it will do, who the target audience will be, and a time scale for completion. You may also include what you expect in terms of training, support, and hosting. This document is known as a 'request for proposal' or RFP.
Send the RFP document to new web design development companies and they should send you back a detailed proposal together with full costings. Remember, the more information you can give in the RFP, the more likely it is you will get an accurate quote for exactly what you want.
4. Creating Content
There's an old saying on the new web design that "content is king". No matter how pretty the design, the quality and usefulness of the copy, images and other media are critical to the success of your new new web design design.
If you struggle with writing, consider using a professional copywriter. Choosing photos is trickier than it sounds, and is best left to a professional designer.
It's worth getting started on the new web design content as soon as possible so it's ready to populate the new web design and make the whole project go as smoothly and as quickly as possible.
5. Going live
Once your new web design is live and has been submitted to search engines, don't expect overnight success as it can take months to appear in results pages.
Your new web design developer can install Google Analytics or a similar statistics package so you can track information about your visitors and how they are finding your new web design. You can use 'goals' within Google Analytics to track exactly where purchases or sales leads are being generated from.
You will also need to market your new web design, perhaps using social media tools such as Facebook and Twitter, search engine optimisation (SEO), pay-per-click adverts, or email marketing.