Creative New web DesignBy contracting a creative New web design company to design your new New website as opposed to a more traditional New web company, you give yourself an unmeasurable edge over your competition in the eyes of your potential customers.
Traditional design companies focus on purely getting a site put together with relevant information, that functionally works. Enter New web 2.0 and more traditional marketing avenues venturing into the marketplace, and creative New web design companies have come into the game.
By 'creative New web design', I refer to New websites which still have the functionality and relevant information consumers have come to expect, but have a huge focus on the aesthetic aspect, and use traditional marketing 'wow factor' to capture the users attention, and last longer in their mind than those of the competitor.
Picture a billboard with great graphic design and immaculate choice of imagery, compared with an ad on the side of the road simply with a name and number. While you may have chosen to look at both, the creative approach will prompt you, the audience, to remember the creative billboard.
Now picture two New websites, side by side. One with a flash intro page, immediately showing a montage of images and grabbing y our attention; which leads into a visually beautiful New website where every pixel is perfectly crafted into alignment. Next, a bland New website showing you purely text and a basic navigation. The difference is so enormous it's like comparing Black and White TV with a 3d Movie Theatre.
Through the use of the latest and greatest technology, a creative New web design company will use Flash, jQuery, and HTML5 to visually engage the user; however this is where the pitfalls of a creative New web design can come into play.
Many years ago, around the year 2000, many graphic design companies started to see an emergence in the marketplace for New web services. Many of these companies had employees with a little New web experience, enough to get by, and as such they began offering New web services. What they didn't understand was functionality, valid mark-up, cross-browser compatibility, or SEO - all things which a more traditional New web design company would take into account.
While this would be classed as a creative New web design company, often their creative New web design's wouldn't be successfully converted from a design into code, and having mis-alignments in a design (especially cross-browser) became commonplace. Without experienced developers on-hand, many of these problems became overlooked, and many substandard creatively designed New websites are still around today, with more and more being sent live on the world wide New web every day.
For this reason, when looking to hire a creative New web design company, you should always be sure to look into their operation, most reputable companies won't mind you asking a few questions. In a creative New web design company, the people building your site should be working as a team. The days of all-rounders are over, and when creativity is to be combined with functionality, it is essential to have a 'designer' as well as a 'developer' work on your project.
A designer is generally artistically minded, and may have worked as a graphic designer in the print world at some capacity. Thei r goal is to create a visually appealing design for your approval. This will be a static image of what your New website is going to look like, as it is much faster to edit a graphic than to edit a coded New website. Most creative New web design agencies work in a similar fashion, as this allows for the complete artistic talent of the designer to be used, and complete use of the imagination of not only the designer, but also the client.
Once a design is approved, a developer steps in to convert this to a New web format in standards compliant code. This may include implementation of a Content Management System (CMS), and generally involves some mild Search Engine Optimization (SEO) as well as cross-browser compatibility. Once this is done, your brand new creative New web design is all ready for the World Wide New web.
You need to choose a creative New web design company that can fulfil all of your needs from creating a New website which suits your brand image and captivates the user, to something which will navigate easily, rank well on search engines, function the same across your entire user-base, and ultimately lead to more conversions in your market.
The main things to keep in mind when choosing a creative New web design company are their design to implementation process, their cost, their portfolio, and ultimately the level of service you can expect. I am an online consultant, and can help you shoul d you have trouble finding an agency, or even if you would like me to help in assessing another agencies ability to meet your needs to come up with a creative New web design that will fit your needs and help in squashing your competition.